Interview: Yorgos Kelefis
Do you consider your longterm experience at a brand such as Eastpak the milestone in your curriculum?
Yes in fact, I started taking care of the communication of Eastpak to better extend it in Europe and back in 2000, they asked me to become Vice President of marketing for Eastpak and Jansport. By then [...]
J Brand denim brand has teamed up with Henry Duarte, California rock ‘n roll denim connoisseur, to co-design three denim styles inspired by rocker biker-chic. Named after “Ziggy Stardust,” the J Brand/Duarte capsule is the edgy alter-ego to the classic denim collection. Each pair has the signature J Brand fit with custom designed hardware and [...]
Denim Dreams, Sweet Dreams! The current issue of OZON is full of images, photoshoots, interviews and trends around denim. Get a quick taste in our promo video.
Vivienne Westwood, the British fashion designer who put punk rock into the mainstream, designed a new collection for the all-american denim brand Lee, called “The Vivienne Westwood Anglomania & Lee denim collection”.
The menswear collection was seen on the catwalk of Milan Fashion Week on the 17th of January followed by Hong Kong on the 20th [...]
Earlier this week, at its Amsterdam headquarters, Droog at Home, the dutch design collective Droog launched a collection of clothes that are glued together rather than stitched, designed by denim brand Gluejeans. The award- winning Gluejeans principle, that uses an ultra-strong glue that comes in different colours, instead of seams, to hold together the pieces [...]
LOIS Jeans were born in 1962 in Valencia, Spain. Without them the history of denim simply would not be
the same. Their ‘Slim Fit’ jeans are products that went outside the limits of simple apparel during the 1970’s
and Lois Jeans became the European answer to American denim. A wide range of superior quality products
including women’s wear, [...]
Julien Aledo has been part of G-Star for the last eight years, as the export manager in charge of the Greek, Belgian and French development of the brand; Ozon met up with him to talk about denim and his trip to Athens.
What led you into fashion business? My father was a retailer in France and [...]