Travelling Denim by Takayuki Akachi

” Traveling Denim ” Recording color fade for two years from Takayuki Akachi on Vimeo.

Α documentary video, created by pictures shot over 2 years time in 50 different countries. Takayuki Akachi captures the effect of time and experiences on a pair of Levi’s jeans that travels all over the world in parallel with exotic [...]

The Blue Denim Campaigns – Jeans That Provoke

An overview of the most provocative denim campaigns of the past, takes us face to face with teenage girls discovering their immature sexuality, a Last Supper in full female quorum and of course the end of the world. There is no reason to worry. Let us blame the jeans.

From the most characteristic example of the [...]

Collaborations made of Denim

Text: Alexandra Petsetakis

Denim brands today do not just specialize in the ideal boot -cut or the perfect rip at the knee for authentication. These super corporations have branches in all types of fields: perfumes, concerts, charities and the list goes on. So now some of the top jeans brands are getting creative to stay ahead [...]

Denim Dreams Booklet

Flip through the pages of the Denim Dreams booklet that was specially created for the exhibition. The character of denim is captured through the lens of OZONs photographers.

Photographers: Costas Avgoulis, Nikolas Ventourakis,
Marios Kalamaris, Yiorgos Kaplanidis, Yiorgos Mavropoulos, Thanos Tsakonas, George Malekakis

Interview: Gilles Laumonier – Jeans In His Genes

Interview: Yorgos Kelefis

Do you consider your longterm experience at a brand such as Eastpak the milestone in your curriculum?
Yes in fact, I started taking care of the communication of Eastpak to better extend it in Europe and back in 2000, they asked me to become Vice President of marketing for Eastpak and Jansport. By then [...]

J Brand/Henry Duarte Collaboration

J Brand denim brand has teamed up with Henry Duarte, California rock ‘n roll denim connoisseur, to co-design three denim styles inspired by rocker biker-chic. Named after “Ziggy Stardust,” the J Brand/Duarte capsule is the edgy alter-ego to the classic denim collection. Each pair has the signature J Brand fit with custom designed hardware and [...]

OZON "Sweet Dreams Are Made of Jeans" - Denim Issue Video

Denim Dreams, Sweet Dreams! The current issue of OZON is full of images, photoshoots, interviews and trends around denim. Get a quick taste in our promo video.

The Vivienne Westwood Anglomania and Lee Denim Collection

Vivienne Westwood, the British fashion designer who put punk rock into the mainstream, designed a new collection for the all-american denim brand Lee, called “The Vivienne Westwood Anglomania & Lee denim collection”.

The menswear collection was seen on the catwalk of Milan Fashion Week on the 17th of January followed by Hong Kong on the 20th [...]

Juxtapose by Gluejeans for Droog

Earlier this week, at its Amsterdam headquarters, Droog at Home, the dutch design collective Droog launched a collection of clothes that are glued together rather than stitched, designed by denim brand Gluejeans. The award- winning Gluejeans principle, that uses an ultra-strong glue that comes in different colours, instead of seams, to hold together the pieces [...]

Lois Jeans

LOIS Jeans were born in 1962 in Valencia, Spain. Without them the history of denim simply would not be
the same. Their ‘Slim Fit’ jeans are products that went outside the limits of simple apparel during the 1970’s
and Lois Jeans became the European answer to American denim. A wide range of superior quality products
including women’s wear, [...]

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