And the winner is “We are animals” by Wrangler

Wrangler is the winner of this year’s Grand Prix in Press award at the Cannes Lions International Advertising Festival. “We are animals” advertising campaign was created by French agency Fred & Farid and includes 11 photographs which emphasize in the impulsions in life and the beast that we all hide inside. Youngsters are seen as [...]

You Nguyen – Levi’s Visionary

ON MEET ING YOU NGUYEN, LEV I’S VICE PRES IDENT IN EUROPE, WE REALISED TWO THINGS: THAT HE IS THE IDEAL VISIONARY FOR THE FUTURE OF DENIM AND THAT HIS PASSION FOR LEVI’S IS AS AUTHENTIC AS THE BRAND ITSELF!

What does Levi’s represent? Levi’s(R) is the embodiment of timeless cool, rooted in classic American [...]

Karl-Heinz Müller – Bread & Butter United

THE DREAM THAT BECAME A REALITY: KARL HEINZ MÜLLER IS THE VISIONARY AND MAIN MAN BEHIND THE MOST IMPORTANT INTERNATIONAL TRADESHOW OF URBAN STREET FASHION IN OUR TIME AND IT IS NO COINCIDENCE THAT THE WHOLE WORLD TALKS ABOUT “BREAD AND BUTTER” AND MEANS FASHION! MR. BREAD AND BUTTER EXPLAINS TO OZON WHY HIS DREAM [...]